Lead generation due diligence unfair and improper practices

Small example of unfair or improper business practices with regards to lead generation and direct marketing include:

• Licensees dealing with known non-compliant lead generation businesses. For example, accepting consumer leads obtained from lead generation firms where it is known, or reasonably ought to be known, that they are employing the use of misleading marketing material, and/or making misleading claims via web-sites or other media.

• not making the true nature of the service to be provided sufficiently clear to consumers via website or other advertising content or when using other direct marketing contact methods such as, for example, telephone calls or text messaging

Check consumer licences for caterogies, ICO register for purpose, Web sites for privacy statements etc

Carry out due dilligence