Website owners have one year to comply
From 26 May 2011, the Privacy and Electronic Communications Regulations, covering electronic marketing such as emails, faxes and text messages, will change. They include changes to the rules for cookies on websites, and introduce new powers for the Information Commissioner's Office (ICO) to impose fines and to investigate when the law may have been broken.
The previous rule on using cookies for storing information was that you had to tell people how you used cookies, and tell them how they could 'opt out' if they objected. Many websites did this by putting information about cookies in their privacy policies and giving people the possibility of 'opting out'.
The new requirement is essentially that cookies can only be placed on machines where the user or subscriber has given their consent.
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